Context
Two-Step Performance is an eCommerce brand specializes in automotive performance parts and tuning solutions, primarily catering to enthusiasts of specific car models like Honda Civics & Accords. Their product range typically includes performance upgrades such as cold air intakes, exhaust systems, intercoolers, and engine tuning modules.
They were spending $0/month on advertising when we got started and now are spending well over $30k/month
Two Step Performance was not running any ads when we first got started, so we had to start from scratch.
1. Paid Media Strategy: Google & Meta Ad Strategy
2. Google Merchant Center Set up & Optimization
3. Account Setup/tracking from scratch
4. CRO: Landing page redesign & optimization
We created a strategy on Meta and Google with our best performing campaigns being Pmax on Google.
We added a mix of different Google ad campaigns such as search, shopping, demand gen, Youtube shorts, and PMAX.
We also created a social ad strategy on Meta leveraging Advantage + campaigns and unique strategies we implement here at Felix Media to find winning creatives.
