Two-Step Performance

CLIENT
Two-Step Performance
ROLE
Paid Media Strategist
BEFORE FELIX MEDIA
Loream Before Felix Media
RESULTS
2020
Site Client

Objective

To design a illustration for a small business that accurately represents their brand and appeals to their target audience. Webflow is the Berlin-based Series A startup on its way to becoming the leading finance platform for SMEs, freelancers, and self-employed persons.

What we've done

1. Paid Media Strategy: Google & Meta Ad Strategy

2. Google Merchant Center Optimization

3. Account Setup/tracking from scratch

4. CRO: Landing page redesign & optimization

Creative Process

1. Research: I conducted research on the business's values, competitors, and target audience to gain a better understanding of their brand and industry.

2. Sketching: Using the insights from my research, I sketched several logo concepts to explore different design directions.

3. Digital Design: After reviewing the sketches with the client, I created several digital designs using Adobe Illustrator.

4. Refinement: I refined the chosen design based on the client's feedback and made small adjustments to ensure it was the best representation of their brand.

Results

Consistent 5-7x ROAS MOM

Conclusion

With our Paid Media Growth Strategy we were able to get this client from spending $0/month in ad spend to over $40k/month with high ROAS in platform

Related Work

View All

Hypoair

Kit Cat Clock