Social Media

The social media metrics you need to know about 📈

Find out how social media metrics can help you achieve your marketing goals!

Social media is a powerful tool for businesses of all sizes. They can help increase brand awareness, generate leads and sales, and improve customer satisfaction.

However, to get the most out of social media, it is important to measure the results of your efforts. Social media metrics are a quantifiable measurement used to track and evaluate progress toward a goal.

The main metrics you should keep in mind are:

For example, if you have a reach of 50 and a total of 200 impressions, your frequency will be 4. That is, each user saw on average four times your post or ad.

With the help of these 3 metrics, marketers discover the impact their ads have. However, there are more metrics you should know if you want to create a more complex strategy. The metrics to consider will vary according to the stage of the conversion funnel you are in:


Brand awareness metrics analyze the attention your brand receives on all your social networks during the reporting period:



The most basic thing you can measure in this stage is conversions, this is the completion of an activity that contributes to the success of a business. However, there are other metrics that can be useful at this point:


These metrics allow you to evaluate and refine plans to retain customers, increase sales and save money, as well as show where to manage customer relationships effectively:

Social media metrics are a valuable tool for any business that wants to succeed on this platform. By measuring the results of your efforts, you'll be able to understand what's working and what's not, and make the necessary adjustments to improve your performance.

Here are some tips for choosing the right metrics for your business:

Feeling lost among so many metrics? At Felix Media we can help you manage your marketing strategies. Schedule your free consultation and discover how to take your ecommerce to the next level.

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