Definitive guide to increase your ecommerce conversion rate

Increase your conversion rate with our data-driven guide packed with actionable strategies!

Do you want to know how to grow your business and increase your sales? This infallible guide will help you reach all your goals.

First, if you have an ecommerce, it is not enough to sell through social networks, it is essential that you have a website. This will increase your credibility because, despite the growth of online sales, many people are still distrustful. With a website, the user can get the trust they need because they will be able to realize the veracity of the business and learn more about the product or service you offer. In addition, it is a great way to get information from your potential customers, as well as a way to interact with them. Nowadays it is very easy to create a professional website without any technical knowledge through online platforms.

Once you have your website, you can focus your efforts to increase traffic to it and this is where the tips I'm going to give you apply. Because it's not enough to get users to your site if they don't generate conversions. The product or service you offer may be very good, but if the customer does not have a good experience on the website, he will not buy. To create a good user experience you need to know how to collect the information you will receive from your website, as well as how to use this information.

Step 1: Define your website goals

All your marketing efforts must be aligned with the objectives and values of the company and, although we will always seek to increase our sales, the way to achieve it will not always be the same. It is essential to have well identified our objective in order to know what we are going to measure. We may want to start our marketing campaigns, so we will focus on getting mailings from our customers.

Remember that your objectives have to be realistic, use conversion data from previous months to set expectations. They should also be specific and measurable over time, a goal will look something like this:

Increase conversion rate from 1.5% to 2% during the second quarter.

This is an achievable and measurable goal.

Step 2: Ask directly

There are many tools that will help you get data from your users, but nothing will be as foolproof as directly asking your customers what's working and what's not. Questions like "What product features led you to buy it?" and "Was it easy to make the purchase?" will help you know where to focus your efforts. For this you can add quick surveys at the end of the purchase or send surveys with the purchase confirmation email. You can also take advantage of social media, where you can interact more naturally with your customers.

Also, here is another blog that will help you ask better questions to your clients and get more truthful and honest answers:

Step 3: Analyze your website data

Once you've asked directly, it's time to corroborate that information with the data you have. The most important data is the conversion rate and the best way to get information about it is to segment and compare by page and by traffic channel. You can segment and compare data in these two ways:


Segmenting data by page helps you know which pages perform best. Analyzing user behavior can help you establish the stages of an e-commerce conversion funnel. Do you generate more conversions after users visit a specific page? Knowing that data will help you improve the rest of your pages to generate more conversions.

Traffic channels:

These can help you understand what type of web traffic is most likely to convert. Maybe your Meta ads are being more effective than Google ads and this can help you decide where to focus your efforts or find out how to improve them.

Step 4: Add proofs and testimonials

One of the most common friction points is the payment information page, where visitors tend to wonder if the purchase is worth it. This is an excellent opportunity to add social proof, such as a testimonial or money-back guarantee. Nearly half of consumers surveyed trust customer reviews as much as a friend's recommendation. Seeing that someone else has had a good experience with your brand can give expectant shoppers the nudge they need to buy and reassure first-time buyers who are weighing their options.

Create incentives for your customers to add reviews and testimonials that influence potential customers.

Step 5: Review your site's friction points

On a website it is very important that the user has a smooth experience, if not, they might get frustrated and leave, so it is important that you discover these friction points. Some ways to do this are:

Step 6: Do A/B Testing

If you run digital advertising campaigns, you can test different versions of taglines in the ad copy, then use the winning version on the website. You can also make changes directly on the website and see which version generates more conversions. Some points you can try are: images, CTAs, product description, review positioning, among others.

By following these tips, you will be able to increase the conversion rate of your ecommerce and, consequently, the sales of your business. Remember that the most important thing is to have clear objectives and measure the results of your actions. With a little effort and dedication, you will see results in a short time.

To help you put these tips into practice, I recommend that you use a data analysis tool such as Google Analytics. This tool will allow you to gather information about user behavior on your website, which will help you identify friction points and opportunities for improvement.

I also recommend that you contact a digital marketing expert who can help you develop an effective conversion strategy. At Felix Media we can help you, so schedule your free consultation right now by clicking on the button in the upper right corner and take your ecommerce to the next level.

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